Diageo - World Class 2019
55 top-class bartenders, one incredible competition! Last week Diageo hosted the World Class Bartender of the Year Finals 2019!
It’s the world’s biggest bartending competition, year-on-year attracting global drinks talent to push the boundaries of cocktails in pursuit of the coveted title of ‘World Class Bartender of the Year’ & the 11th year at SWG3 was no different!
After months of national and regional heats, spanning 55 countries and including more than 10,000 competition entrants, Diageo united 55 of the best bartenders in the business to compete at the World Class Bartender of the Year Finals 2019, taking place from September 24th to 26th in the cultural capital of Glasgow.
"Glasgow is a city renowned for its creatives and collaborators, and its resident musicians and comedians, actors and artists, all combine to make it somewhere that is having a real impact on the world’s stage.
From the four corners of the world to the four corners of Scotland, our finalists - a group of dynamic drinks-makers - come together from the world’s hottest bars. Now, they will be pitted against each other to test the parameters of possibility alongside our luxury spirts portfolio.
This year’s competition is our most thrilling yet as our finalists start their World Class journey with two challenge sessions in brand-new locations. The first, in Schiedam, Amsterdam, will take place at the famous Ketel One distillery. Then, they venture to the home of Talisker in the stunning Isle of Skye before it’s full steam ahead to Glasgow for the nail-biting finale, kicking off with a proper Scottish welcome party at Boturich Castle on the shores of Loch Lomund.
It all culminates at SWG3 – an urban industrial hub transformed into a fitting home for our bartenders to battle for the crown. Unveiled for the first time this year is the new ‘A Taste of the Future’ interactive innovation space, designed to give an exclusive glimpse of just some of the near-future changes Diageo and its partners are investing in as part of their commitment to the experience economy." - Diageo
Judging the finalists throughout their World Class experience were some of the industry’s most respected and influential voices. Former World Class winners, Master Blenders, and revered bartenders joined forces to offer guidance and insights as these bartenders took on challenges considered a true testament to bartending skill.