We're hugely excited to announce that SWG3 will be hosting a pop-up shop from renowned DJ, producer, fashion designer and activist Honey Dijon throughout COP26, showcasing an exclusive t-shirt celebrating our radical new BODYHEAT system.
As well as the first chance to buy the exclusive t-shirt, the pop-up store, located in the Head Girl printing space on Eastvale Place, will feature pieces from the Honey Fucking Dijon FW21 collection.
Speaking about the t-shirt, a design collaboration between SWG3 and the much-celebrated fashion brand Honey Fucking Dijon, Honey Dijon said:
The inspiration and energy of the Paradise Garage is a fun way to exemplify how this system works and is reflected in the design of the SWG3 x honeyfuckingdijon colourful and vibrant t-shirt.”
As well as being for sale at SWG3, the limited-edition t-shirt will be available across the Comme des Garçons founded Dover Street Market stores and DSM online. The store will also feature items from the fourth Honey Fucking Dijon collection backed by Comme Des Garçons and will be open for the duration of The New York Times Climate Hub, which takes place at SWG3 from 3-11 November.
Inspired by late 70s to early 90s club culture, HFD’s latest collection is a celebration of diversity, music, art and community. The store will boast HFD’s first collaboration with Swedish Fashion House ACNE STUDIOS, as well as Honey’s signature t-designs featuring iconic slogans and lyrics.
In a world first BODYHEAT will harness and convert body heat energy from customers, visitors and staff before transporting it to boreholes where it can be stored for days, weeks or even months. Work on installing the system is due to begin soon and to celebrate, Honey will also be playing a very special launch event on Sunday 7 November.
Andrew Fleming-Brown, MD of SWG3, said: “We’re thrilled to be working with Honey Dijon as part of the BODYHEAT project. Honey’s whole collection is fantastic and the SWG3 x HFD t-shirt is really special. Our plans for the innovative BODYHEAT technology mark the first step in our mission to become carbon neutral by 2025 or sooner and with SWG3 hosting The New York Times Climate Hub for COP26 this is the perfect fit.”
The pop up shop will be open from 10am - 6pm from 3rd - 11th November, and until 10pm on the evening of the BODYHEAT party with Honey Dijon, with support from Sippin’ T. Last remaining tickets are available here.
