SWG3 is delighted to announce the latest addition to The Billboard Project series – a captivating new work by New York-based artist Lloyd Foster.
The installation features a three-photo collage captured in Foster’s New York studio, portraying the artist in a custom-designed garment with wing-like structures.
Juxtaposing personal travel photographs with painterly elements, the imagery draws on a rich tapestry of memories: children from Ghana and travels across Africa, cultural symbols, urban life, and deeply personal narratives rooted in his experience growing up in the United States.
Born in 1990 to Ghanaian immigrants and raised in Maryland, Foster’s work is shaped by a profound exploration of identity and heritage. A pivotal trip to Ghana at the age of 24 ignited a decade-long journey of connection, leading him to document daily life across Ghana, Sierra Leone, and Tanzania. His art navigates between physical and spiritual worlds - combining rough, tactile materials with an ethereal lightness, and recurring motifs such as angels and flames to symbolize energy and memory.
The Billboard Project began in 2015, initiated by Jim Lambie, who installed the first work. Since then, the project has grown into an ongoing series co-curated by Lambie and SWG3, showcasing large-scale works that blur the line between language, image, and gesture. Featured artists have included Sue Tompkins, Scott King and Matthew Higgs, David Keenan, and the globally renowned Yoko Ono, whose contribution DREAM remains one of the project’s most iconic moments.
